If you’re reading this, it tells me you want to become MORE successful. 

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You fully understand that your level of success matches your level of leadership. 

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And if you want more from people, you’ll most likely need to lead yourself differently. 

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My mentor, John C. Maxwell, the GOAT of Leadership, has taught me: 

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“Touch a heart before you ask for a hand.”  

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In today’s LO Launch Letter, I am going to share something near and dear to me that has helped me win the hearts of a lot of people around me. 

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It’s something I assign ALL our entire community of incredible Loan Officer students to complete every November and/or December.

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And after they complete it, the common reply is always: 

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“Wow, that was a massively impactful exercise, thank you for assigning that” 

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And I am going to share it with you today, but give me two more minutes of your attention (please). 

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All of you want to be more known, more liked, and more trusted. No doubt. 

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However, the real leap is being more LOVED. 

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And showing love takes intentionality.

That’s why, every year, I challenge our entire GO! Community to slow down, zoom out, and intentionally pour love into the people who have impacted their life and business.

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Not through selling.
Not through asking.
But through pure gratitude.

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Because when you lead with gratitude, you don’t just become known, liked, and trusted…you become remembered.

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And that is the single greatest competitive advantage in a relationship-driven business.

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So today, I want to give you the exact tool our students use to complete this exercise:

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A simple but powerful resource called the Love Generation Tracker. 

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It will guide you through 50 spontaneous gratitude calls using a suggested script that has changed relationships, reactivated dormant partners, and opened doors you didn’t even know were there.

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Start with a few people internally: loan processors, underwriters, closers, etc. 

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And then move to people externally: active leads, active preapproved buyers, closed borrowers, active and stagnate Agents, etc. 

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Use it.
Feel it.
Watch what happens next.

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Simply reply “Love” and I will provide it for you. 

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GO!