Happy New Year!

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Now that 2025 is here, let’s make it your best year yet. 

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And I do think if you’ve made it to 2025, you’re incredible. 

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Thousands of Loan Officers have not renewed their license and total loan originations are expected to increase about 28% this year ($2.3T)  versus last year ($1.79T), according to the MBA. 

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Quitters create space for earners. 

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So, let’s blueprint your 2025 in simple specifics. 

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Not in vague terms like “I want to grow my business” or “I’ll work harder.”

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Nah…no more of that nonsense. 

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Generalities get general results. 

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I’m talking about setting goals like high performers do. 

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Strategic, specific, and designed to get results.

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Here’s how you can start building a roadmap for success:

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Get Clear on Your Volume and Unit Target

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Let’s start with the end in mind:

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Take your production results from 2024 and use my “BTS” guide:

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B: Budget

T: Target

S: Stretch

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Budget goals is 0% growth this year from last year (not ideal)

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Target goals are 20% growth this year from last year (ideal)

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Stretch goals are 40%+ growth this year from last year (typically happens in years 2-3 for a new LO). 

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For example:

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Say you finished 2024 at $30M in loan volume with 100 Units, your BTS for 2025 would be:

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Budget: $30M (same)

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Target: $36M/120 Units (20%)

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Stretch: $42M/140 Units (40%)

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^ these are what’s called Outcome Indicators. 

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Now, I want also to make clear:

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You may NOT want to grow your business but to buy back your time.

I applaud that. 

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The key will then be to hire the right people and to build a tight “lead-to-loyalty” borrower journey (all this is for a different LO Launch Letter). 

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Once you have established your Outcome Indicator for 2025, it’s time to set some “Lagging Indicators” which is exactly where most people fail. 

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Not you. 

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Get Clear on Your New Lead Daily Count

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I have been tracking my organic lead count for 12+ years and have also seen the Lead Trackers of other high-performing peers and students of mine. 

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Most organic lead-to-closing ratios range from 20%-25%. 

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So if your goal is to close 100 units, you’ll need 400 leads (25%). 

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400 leads divided by 12 months = 33 leads monthly

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33 leads monthly is basically 1 lead daily.  

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All you have to do is generate one lead everyday. 

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This helps harness your focus every single day to be intentional. 

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Years ago, when I played high school basketball as the backup shooting guard, my coach would tell me the following:

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“Syed! You’re going to play at the end of every 1st and 3rd quarter and all we need from you is 3 points, no turnovers, and no points given up. Take up to two shots, you got the green light!”

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I loved that direction. 

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It was simple and I hyper focused on my responsibilities for the team. 

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That’s the same for you. 

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Pinpoint this simple daily new lead lagging indicator and it’ll force you to ask for the business from the right people. 

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Simple math. 

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Now that you have the outcome and lagging indicators accounted for, let’s get your leading indicators dialed in. 

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More People, More Pipeline 

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Your network is your net worth. 

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Yes, you’ve heard this before. 

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And it’s true. 

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He or she who has the most people that sees, knows, likes, trusts and loves them, wins. 

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I gave you a FULL YEAR of insanely insightful masterclasses, launch letters, and resources to do exactly all this. 

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Start with calling every single closed transaction to wish a happy new year and if you get them love on a call, ask if they need anything with their mortgage. 

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Then call every single listing Agent and so forth. 

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Remember a lot of LOs have left the industry. 

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Your time is now. 

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In order to generate one lead a day, you’ll need to have and track the following leading indicators daily. 

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10x Voice to Voice

1x Face to Faces 

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That simple. 

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Your sales skills can suck but if you are likeable, and consistent, you’ll close 100 loans a year in any market.  

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Want to close 200 loans? Double the above and hire a qualified Assistant. 

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To quote my mentor Barry Habib:

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“There’s money in the streets”

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Let’s grab it. 

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You’ve got this,

Amir

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