The words “rate shop” are like nails on a chalkboard to me. 

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There’s nothing more annoying than pouring your time into educating them, updating pre-approval letters, and communicating with their Real Estate Agent.…

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…all for ⅛ of a lower rate.

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And I know every LO has been there. 

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I’ll never forget the #1 LO in the country himself telling me even HE loses a minimum of $100M+ YEARLY in production from also being rate shopped.

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I know it’s not personal and it’s all part of “the game”, but rejection sucks no matter who you are or what you do…

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But it also doesn’t mark the end. 

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Shifting my mindset from ‘no = closed door’ to ‘no = not right now’ was a huge unlock for me. 

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So next time you get a metaphorical door slammed in your face, here’s how I want you to respond to it:

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1. Cheer them on

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Congratulate them and then label them as a "went with someone else" tag in your CRM. Keep them in your loop. Homes change hands, refinancing happens, and who knows? Investment properties might be on their horizon. Stay present, stay relevant.

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2. Anchor down

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I keep a lifeline out. Ask if you can hit them up if rates dip (they always say yes btw). Set up a "rate alert" in your pricing engine (for example: Optimal Blue). When refi season hits, you're the sniper they didn’t see coming.

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3. Gift them

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Want to really stand out? Send a token of your genuine happiness for them. It’s a classy move that also leaves a really good impression on the referring Real Estate Agent.

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4. Play the better deal card

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Share your offer and urge them to use it as leverage. Sounds crazy? Maybe. But I'm all about their win, hoping they'll give me a second thought down the line.

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5. Ask for a Google review anyway

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Even if they didn’t close with you, at least get a review out of it. That’s how I’ve stacked up hundreds of them.

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Implement this, and you're not just recovering from the "no’s"—you’re setting the stage for an inevitable "yes". 

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That’s not just talk; it’s a strategy that’s added a nice $10M+ to my refi waves.

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- Amir

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P.S. I’m going live on Tuesday to share how I cut my work week in half through a Loan Officer Assistant. Gonna show you how to scout, hire, and train one so you can buy back 20 hours of your week… 

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