A couple years ago, I hit a plateau.
Volume flatlined.
Referrals slowed down.
And I started questioning everything.
My first instinct?
“Time to change the strategy.”
Maybe I needed a new script.
Maybe I needed to switch CRMs.
Maybe I needed a new marketing system, a new lead source, a new something.
Maybe I need to go to a new company.
So I did what most LOs do when they feel stuck:
I got busy rebuilding everything.
But a few weeks in, I had this moment of clarity:
You’re not stuck because your strategy’s broken.
You’re stuck because you stopped working the one that already worked.
Oof.
See, I didn’t need a new plan.
I needed to actually execute the one I already had -- consistently.
Not just when I felt motivated.
Not just when the market was hot.
Not just when I had nothing else on my plate.
We don’t talk about this enough in the LO world:
Most people don’t fail because they had the wrong strategy.
They fail because they:
We’re addicted to novelty.
But FAITH and discipline is the difference-maker.
Let me ask you:
How many times have you said,
“I need a better system for XYZ…”
…when what you really needed was to do the thing you already know works for more than four weeks in a row?
You don’t need a better follow-up plan.
You need to follow up.
You don’t need a new video strategy.
You need to post consistently (at first).
You don’t need more fancy scripting.
You need to just pick up the phone.
Simple ≠ easy.
But simple gets results.
Before you toss your whole playbook and chase the next shiny tool…
Ask yourself:
“Am I even executing the current strategy at a high level?”
And followed by:
“Is my strategy simple and not overly complicated?”
If the answer is no?
Don’t scrap it -- double down.
Your next level isn’t in a new plan.
It’s in the plan you stopped working.
GO! Start Q4 STRONG (and simple).
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