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121

I thought I needed a new strategy. I needed this instead.

I thought I needed a new strategy. I needed this instead.

A couple years ago, I hit a plateau.

‍

Volume flatlined. 

Referrals slowed down. 

And I started questioning everything.

‍

My first instinct?

‍

“Time to change the strategy.”

‍

Maybe I needed a new script.

‍

Maybe I needed to switch CRMs.

‍

Maybe I needed a new marketing system, a new lead source, a new something.

‍

Maybe I need to go to a new company. 

‍

So I did what most LOs do when they feel stuck:

‍

I got busy rebuilding everything.

‍

But a few weeks in, I had this moment of clarity:

‍

You’re not stuck because your strategy’s broken.

‍

You’re stuck because you stopped working the one that already worked.

‍

Oof.

‍

See, I didn’t need a new plan.

‍

I needed to actually execute the one I already had -- consistently.

‍

Not just when I felt motivated.

‍

Not just when the market was hot.

‍

Not just when I had nothing else on my plate.

‍

We don’t talk about this enough in the LO world:

‍

Most people don’t fail because they had the wrong strategy.

‍

They fail because they:

  • Stop following up after week three or four 
  • Get bored of the routine that actually gets results
  • Abandon what works the second it feels “slow” or “unsexy”

‍

We’re addicted to novelty.

‍

But FAITH and discipline is the difference-maker.

‍

Let me ask you:

‍

How many times have you said,

‍

“I need a better system for XYZ…”

‍

…when what you really needed was to do the thing you already know works for more than four weeks in a row?

‍

You don’t need a better follow-up plan. 

‍

You need to follow up.

‍

You don’t need a new video strategy.  

‍

You need to post consistently (at first). 

‍

You don’t need more fancy scripting.  

‍

You need to just pick up the phone. 

‍

Simple ≠ easy.

‍

But simple gets results.

‍

Before you toss your whole playbook and chase the next shiny tool…

‍

Ask yourself:

‍

“Am I even executing the current strategy at a high level?”

‍

And followed by:

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“Is my strategy simple and not overly complicated?”

‍

If the answer is no?

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Don’t scrap it -- double down.

‍

Your next level isn’t in a new plan.

‍

It’s in the plan you stopped working.

‍

GO! Start Q4 STRONG (and simple).

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