Gifting champagne as a closing gift is tacky af. 

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I’m not saying the thought behind it is bad, but…

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Some people don’t drink.

Some people are overcoming abuse.

Some people associate it as expensive.

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Gifting should NOT be:

• Generic (gift cards)
• Perishable (especially certain foods)
• Promotional (your company branding)

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Gifting should be:

• Useful (kitchen)
• Personalized (their names)
• Spontaneous (when least expected)

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And the best time to gift is actually next week, during Thanksgiving, when it’s unexpected. 

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Let me break all this down a bit more for you:

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If you’re like me, you want to show genuine appreciation to the certain people in your business.

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But if we’re being really honest with each other:

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We sometimes send gifts with strings attached. 

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In other words, we sometimes gift because we want more business. 

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The mindset behind gifting is to truly gift without any expectation in return. 

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Gifting should be unconditional.

Gifting should be inexpensive. 

Gifting should be spontaneous. 

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I love gifting during Thanksgiving because well: we’re showing thanks. 

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And most people gift during Christmas which feels forced. 

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Pick 10-20 people you really value and appreciate working with and keep these in mind:

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The best gifts are ones that can be used in the kitchen:

• Candle
• Apron 
• Utensils 

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All this can be purchased for less than $25 a gift. 

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And best of all, you don’t always have to gift something tangible. 

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Sometimes just calling that important person as saying something like:

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“Hey, in spirit of Thanksgiving, I just want to tell you how grateful l am for our relationship. You’ve always been loyal to me and I never take you for granted. I know you have lots of options to refer other Loan Officers so thank you, sincerely, I feel very grateful.”

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I hope this all helps you think differently about gifting. 

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And in the spirit of Thanksgiving…

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Thank YOU for your time in reading these weekly newsletters. 

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I put a lot of time and effort into drafting them for you, and I am grateful for your support. 

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Gobble gobble these weekly gems up!

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Whenever you’re ready, here’s how I can help you!

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• Book a call to speak with one of our advisors about joining the Growth Only Community.
• Join our Facebook group for Top Producing Modern Loan Officers.
• Connect with me on social! 

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