This past week, my following Facebook post went viral:

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So, if you’re one of the many Loan Officers reading this (thank you) and are still standing here in 2025:

Bravo.

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If people knew how hard being a Loan Officer was, 90% wouldn’t get their license.

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Boom.

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Now, check out these additional eye-opening statistics that my friend Rick Roque of NFM lending showcased on LinkedIn:

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To simplify: only 1,306 Loan Officers funded $72M or more in 2024.

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Now, if I were to ask most of those 1,306 Loan Officers on 1/1/24 about their mindset going into the year, I promise you many of them would feel confident, optimistic and motivated for the year.

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And that is exactly how top producers operate.

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And that is exactly how many of them are also approaching 2025.

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Originations are projected to increase by 28% in 2025 ($2.2T) vs. 2024 ($1.8T) AND 20% less licensed Loan Officers total by 2026.

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It’s a perfect storm.

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It’s your time to get market share.

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I recently assigned my top GO! Coaching Students in our “Elite” and “Apex” groups (all $50M+ producers) a “25 for 25 in 25” challenge.

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Basically, to prospect 25 Agents that closed $25M (in 2024) in 2025.

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Every single one of their reactions were: “Let’s go, I love it!”

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See, many of those top Agents will NOT be prospected to and many of them have at least one of their Loan Officer partners either retire, quit, or fall off.

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Last thing: if you were to analyze the rates of the top 100 Loan Officers every year on Scotsman Guide, I can guarantee you something:

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They don’t have the lowest rates.

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Now is the time to double your investment in sales and marketing skills to gain market share and mindshare.

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The time is now: quitters create space for earners.

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Let’s work. 

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