There was a time I thought gratitude was just a nice thing to say around Thanksgiving.

“Be grateful.” 

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“Count your blessings.”

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Yeah yeah. 

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But how can it be part of my every day?

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Once I stopped treating gratitude like a feeling and started using it like a tool (genuinely) -- my business changed.

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Here’s how:

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Gratitude = Retention

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Your borrowers aren’t just comparing rates. 

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They’re comparing experiences.

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When you express gratitude intentionally… 

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At the initial loan consultation and after the closing…

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You deepen the relationship.

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“...it’s great to meet you and I’m grateful for the opportunity to support you. I know how serious my job is for you and never take every newly referred client for granted…”

“...it was such a pleasure to support you. I know you had many choice and options, so for you to have picked me, means everything to me, I am grateful for the opportunity…”

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That’s what gets people to gravitate towards you and to remember you, it’s the invincible sale. 

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And THAT is what drives long-term growth. 

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Gratitude = Leadership

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One of the simplest ways to elevate team performance?

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Tell the important people in your circle what you are specifically grateful for about them. 

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“...hey Suze, just want to tell you how grateful I am for your loyalty to me. I know it takes sacrifice to handle the occasional weekend Realtor calls and you always do with a great attitude, thank you.” 

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“...hey [Mr. Underwriter], I know you probably ONLY get phone calls from Loan Officers when they need something from you, but I am just calling you to say hi, to catch up and to tell you how grateful I am for your help on the [Jones File]...”‍

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Delivering spontaneous and specific gratitude is powerful.

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And do it in front of others.

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A one-line, specific and genuine message in a team huddle has 10x the impact of a motivational speech.

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Recognition builds morale. 

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Morale builds output.

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Gratitude = Momentum

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When you train yourself to notice what’s working, you start reinforcing the right behaviors.

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And when your energy shifts, your business shifts.

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Gratitude isn’t fluff.

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It’s fuel.

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People are attracted to grateful people. 

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And in a season where everyone’s “thankful,” this is your reminder:

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Don’t just feel it.

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Use it.

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GO! express gratitude to that one Realtor, Borrower, Underwriter, Closer, etc.

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You never know, it may have been exactly what they needed to hear.