Let me be direct with you:

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The first time rates spiked on me, earlier in my career, I panicked.

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I pulled back on outreach.

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I waited for the market to “calm down.”

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I watched MSNBC and Bloomberg all day. 

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I let the uncertainty infect my mindset. 

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And you know what happened?

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The leads stopped coming in. 

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That’s when I realized:

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High rates don’t kill deals.

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Our response to high rates does.

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Here’s what the best LOs do right now:

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When the market’s “slow,” the headlines are negative, and the noise is loud, they know the weaker LOs will get paralysis. 

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1. They go harder on their database

Annual mortgage reviews. Refi watchlists. Personalized touch points. They plant massive amounts of sales seeds. 

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2. They create urgency with strategy -- not fear

“Buy now, refi later” only works if you can show how that plays out.

Run the numbers. Share case studies. Help buyers see the upside.

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3. They educate instead of pitch

Send video breakdowns. Explain the why behind the rates.

When you speak with confidence, you transfer it.

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4. They double down on relationships

Realtors need certainty right now too.

Top LOs are gaining MORE market share by top grading their Realtor relationships.

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This market doesn’t belong to the most talented.

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It belongs to the most active AND long term minded. 

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So if you’ve been waiting for “better conditions”…

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Stop waiting.

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The best in the business are always building.

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Now’s your time to catch up -- or widen the gap.

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Let’s move.