I was dead wrong about social media

For years, I ignored social media.

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“Not my thing.”

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“I’m not a content creator.”

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“Nobody generates leads on it.”

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“I’ll just stick to word of mouth.”

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Sound familiar?

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Let me tell you what happened:

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A Loan Officer  friend of mine started posting twice a week. 

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Short videos. 

Simple tips. 

Just being helpful.

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Within 3 months? 

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He had three quality Realtors approach HIM.

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6 months? 

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A local business owner reached out about refinancing their primary residence (large jumbo loan, that he ended up closing). 

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Meanwhile… 

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I was in the trenches, wondering how I was going to meet new Realtors.

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I was wrong about social.

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It’s not about likes.

It’s not about going viral.

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It’s about visibility.

It’s about positioning.

It’s about “pre-suading”. 

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It’s about being top of mind when someone thinks:

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“It might be time to buy a home.”

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In other words: winning those points-of-thought. 

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Now I post regularly across various platforms.

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And here’s my simple framework:

✅ 1 story (personal or client win)

✅ 1 tip (what every buyer needs to know)

✅ 1 call to action (DM me for XYZ)

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That’s it.

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I’ve had more warm leads and quality connectios come through DMs in a quarter than cold calls I made in a year. 

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Get visible. 

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Get known.

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You don’t need to go viral -- you just need to be present.

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Social Media (ahem, Business Media) works.

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