The Realtor breakup script that actually works

Hey there,

You know the one.

The Realtor who keeps sending you buyers with 540 credit scores, no savings, and a dream. You spend hours on files that were never going to close, and you're afraid to say anything because you don't want to lose the relationship.

Here's the truth: the faster you get honest, the faster you get the right referrals.

This week's Script Playbook walks you through how to fire a bad Realtor without burning the bridge one honest 5-minute conversation, word for word:

1. Start with gratitude: lead with genuine appreciation for the relationship.

2. Ask permission: "Is it cool if I share something with you?" Wait for the “yes” or “sure”.

3. Make it about YOUR bandwidth, not their buyers, that you're stretched thin and can't serve their referrals at the level they deserve.

4. Redirect: tell them exactly the type of buyer you knock out of the park for.

5. Level up: remember, your prospects are a product of you. Better marketing and better selling attract better prospects.

The magic is in step 2. The pause after you ask permission is what earns you the rest of the conversation.

If you want the full playbook I created, just reply “SCRIPT” (if you’re in GO!, the full playbook is already provided for your in Circle.)

Before you dial, make sure you can name — in one sentence — the type of buyer you DO close well. That's what turns this from a breakup call into an upgrade call.

You've got this.

P.S. Forward this to a LO friend who needs to make the same call (just not the Realtor you’re firing lol).

Whenever you’re ready, here’s how I can help you!

1. Book a call to speak with one of our advisors about joining the Growth Only Community.
2. Join our Facebook group for Top Producing Modern Loan Officers.
3. Connect with me on social.