What I do every quarter (that most LOs skip)

Every quarter, I do one boring (but powerful) thing:

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I audit everything.

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It’s not sexy. 

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But it makes me money.

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And it saves me time. 

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Here’s what I review:

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📊 Points-of-Thought (Marketing)

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How many total Realtors am I connected with on FB and IG?

How many total Reatlors are subscribed to my email newsletter?

📊 Points-of-Sale (Sales)

Where did every deal come from?

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Which partners sent more than 1 lead?

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What is my lead-to-preapproval ratio?

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📊 Points-of-Leverage (Ops)

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Who do I need hire, promote outwards (a nice way of saying “fire”). 

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What technology do I need to better master?

📊 Points-of-Freedom (Finance)

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What is my average commission per loan?

What is my year-to-date total gross commission?

Where can I shave expenses?

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📊 My Time & Energy

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What did I spend the most time on?

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Was it high value… and low value. 

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Who sucks the energy out of me?

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This whole audit process takes about 2-3 hours. 

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But the clarity it gives me?

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Worth thousands.

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Don’t guess what’s working.

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Measure it.

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Then double down on what drives results -- and cut what doesn’t.

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Quarterly audits = quarterly growth.

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LessssssGO!

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